Primary Research

When the researcher collects first-hand and original data on a given subject from the outside world, it becomes primary research. The research is conducted on the basis of other primary data or by gaining insights into the secondary data collated by other firms. It is considered a significant tool of market research and Better Thinking Solutions invests a great deal in this in comparison to the secondary research. It provides multiple benefits to a burgeoning organization as our researchers address specific subjects and are capable of easily deducing the goal, time frame and resources needed for a particular project.

We also facilitate analyses that take place at the later stage. There are various methods involved for primary research, chiefly interviews (conducted on one-to-one basis or through small group question and answer sessions), observations (to take cognizance of the current trends in the market, surveys (involves larger group of people to gain a comprehensive perspective) and lastly analysis (involves collection of data and its classification in a manner that matches client’s needs).

Hence, we are a company providing primary research that is flexible according to your needs, delivering the most authentic model for your business.


BTS is a team of professional, dedicated and passionate enthusiasts who strive to offer competitive, creative and class-leading business solutions and digital services through progressive thinking.

Be it brainstorming, strategizing, researching, creating or reviewing, we are driven by quality and consistency in our work across a diverse industry spectrum which includes - Web Design and Development, Digital Marketing, Content Writing, Business Consulting, Market Research and Software Development

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