Consumer Insights

Every company has its different sets of customer base according to which the profit potential of the companies also differs because not every customer has the same lifestyle and needs. Therefore, a sound customer strategy can only be designed after tracking the fluctuations in the preferences of both your customers and the marketplace.

But you don’t have to worry as BTS’s approach to gain consumer insights help you get to the right direction. Our scrupulous quantitative techniques integrated with real customer dialogues – ethnography, exchange of ideas, focus groups, shop-alongs, etc. help discover new opportunities for our clients that definitely lead to a better customer bonding and help build an even larger customer base.

To marry customer insights is the ultimate goal and therefore we work with our clients to develop unique plans and ideas for brand building keeping in mind the feedback and preferences of the customers and at the same time to foresee the changing tastes and requirements. Owing to this customer- centric approach, we allocate our clients’ resources fairly in order to ensure that they gain the full revenue potential of their services and products.


BTS is a team of professional, dedicated and passionate enthusiasts who strive to offer competitive, creative and class-leading business solutions and digital services through progressive thinking.

Be it brainstorming, strategizing, researching, creating or reviewing, we are driven by quality and consistency in our work across a diverse industry spectrum which includes - Web Design and Development, Digital Marketing, Content Writing, Business Consulting, Market Research and Software Development

Get in touch

Address: 212-A, Suneja Tower-1, 2nd Floor, JanakPuri, New Delhi-110058  
Phone: +91-11-46569299

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