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3 Ways Brands Can Achieve More Marketing with Less Money

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3 Ways Brands Can Achieve More Marketing with Less Money

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More marketing channels, more money, more influencers…it’s the fundamental concept amongst brands, startups and companies – the higher your marketing budget, the better are your chances of increasing brand awareness or reach more customers. Simply put, the more money you put in, the more money you take out.

The truth however, couldn’t be farther from this notion.

In the cut-throat competitive world of today, finances can take a beating, especially when there is no dearth of options for investors and venture capitalists to invest in. So, where does one draw the line? How does a brand make an impact on a slim budget?

We present three ways in which emerging brands and startups can leverage their marketing approach without breaking the bank. These ideas will help you get more customers, increase brand reach and even boost your ROI without increasing your marketing budget.

1. Target(ting) it Right

Whether you are selling a service or a product or a platform, the key is to identify your target audience and build a marketing strategy around them. The world is big and it is easy to get lost amongst the sea of information, thus getting your audience right is a critical step to make sure every penny you spend on marketing your brand gets to the right eyes, ears and emotions.

2. Influence(r) is Important

In the times of social media celebrities and influencers, it comes as no surprise that even the biggest brands utilize the power of the social medium to reach more customers. Influencer marketing is on the rise and will continue to derive sales for small and big brands alike. If your marketing budget doesn’t allow you to reach top influencers, you can start with micro or niche based influencers who can act as ‘hidden gems’ for your brand or startup.

3. Collaborat(ive) is Creative

When you are starting up, collaborating with similar partner brands can serve as an advantage for your marketing strategy. This gives your brand an opportunity to grab attention and reach even more people without spending extra money. The key to collaborate is to find similar brands that complement your own to create a perfect synergy that leads to a win-win for both the sides.

These are just few ways wherein you can utilize less marketing money to gain more results and conversions to grow your brand. The power of online marketing is immense and if targeted in the right direction, even a simple marketing strategy can boost your brand visibility and increase ROI.

Feel free to use your creativity and knowledge to build a marketing plan on a budget and focus on the areas where you can use less money to market your product or service.

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